Paul Barker's blog: 6 March - Show-stoppers
06 March 2015
Big international motor shows always highlight a particular trend or take the temperature of the industry as a whole, and the 2015 Geneva event last week was no exception.
Firstly, there was a lot of stuff aimed not at the likes of you or I, but at the top end of rich. The new Ford GT, Honda NSX, Audi R8, Ferrari 488 GTB, Porsche 911 GT3 RS, a couple of Bentleys and an Aston Martin concept car were all vying for attention with ultra-exclusive offerings from brands such as Swedish supercar firm Koenigsegg and our own McLaren and Morgan. There really must be some money floating around the economy if that lot are all going to sell.
Among the more mainstream offerings, the rise of the crossover shows no sign of abating, and those manufacturers that had missed the boat as the sector grew are now clamouring to get involved. The new Renault Kadjar and Honda HR-V are good examples of this, while Hyundai's Tucson should build on the success of the ix35.
The powertrains manufacturers choose to fit their concepts with is also interesting. Pretty much universally, every concept car was built with the ability to house a plug-in drivetrain - another clear indication that this is a technology that's here to stay and will grow and develop over the coming years.