Simon Henstock's blog: 21 November - The motor industry goes mobile when sourcing stock
21 November 2016
Simon Henstock is BCA Remarketing's UK COO
Like nearly every industry sector, the motor trade is increasingly reliant on mobile devices as a business enabler.
The era of having an office in your pocket is upon us and it seems hard to imagine how we would get through the day without reading email, messages, checking social networks and accessing data online while on the move.
Underlining this, new research by BCA has revealed that 44% of searches for stock are now from mobile devices. The study reveals a growing dominance of smartphones and tablet when searching for used vehicle stock with over 27% of customers using smartphones and 17% using tablets when sourcing vehicles from BCA's online stock search portal, Auction View.
The efficiency of search engines becomes increasingly important as stock levels rise in the wholesale sector and vendors want to ensure that their vehicles are visible to potential buyers at any time across any platform as competition rises for the buyers' attention.
To meet this demand, BCA continues to invest to ensure our customers can work with us across any platform. The growing trend of the motor trade to work remotely is driving the growth of mobile internet usage.
Of course, the motor industry is part of a wider trend affecting every part of our lives. According to Ofcom, smartphones have overtaken laptops as the most popular device for getting online.
Ofcom says that two-thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and shop online. It found that a third (33%) of internet users see their smartphone as the most important device for going online, compared to 30% who are still sticking with their laptop.
This backs up Google data, which indicated that mobile searches outnumbered desktop searches last year and figures from IMRG (Interactive Media Retail Group) which showed that over 50% of internet shopping now conducted via mobile devices.
The influence of mobile devices within the motor industry can only continue to grow, which is why BCA is committed to developing increasingly smart ways to help our dealer customers find our fleet customers' cars.