Simon Henstock's blog: 30 June - Get the remarketing blend right
30 June 2016
Simon Henstock is BCA Remarketing's UK COO
Recent reports of a 13% leap in used car sales over the first quarter of 2016 underline the current strength of the market. But behind the headline-making numbers is an industry that is reshaping itself to adapt to larger volumes.
It is clear the supply chain needs to adapt to new models of ownership and more frequent purchase patterns. In this new world, the supply chain will have to be more flexible and digitally enabled. De-fleet, refurbishment and remarketing will adapt around the fleet mix to put the right vehicle, at the right price, in front of the right buyer.
Fleets need a blended and flexible solution that can manage large volumes while at the same time, address each vehicle individually. And while digital remarketing channels continue to evolve, total auction volumes are rising, and record conversion rates are a testimony to the strength of a blended solution.
Investment is key to building for the future. It is inevitable that land will be a key resource for the sector, it's why BCA has expanded with new sites at Perry Barr, and extra land at Bedford, Blackbushe and Brighouse.
Any company seeking to manage the automotive supply chain will need a digitally driven, end-to-end solution. This allows innovation to be implemented from in-life fleet support to defleet and the dealer forecourt.
Additionally, when vehicles are remarketed efficiently and targeted to areas of demand across a national network of sites, it creates both environmental and economic efficiencies.
Data and digital imagery will be vital to future models of remarketing and retail. How the data is used has the power to unlock new models of remarketing and retail. It is vital that players in the supply chain have the resources to invest in new technologies and deliver them rapidly and at scale.
Technology is enhancing the industry's ability to adapt to change. A more agile and savvy remarketing process will be built on the smart use of data driving a more efficient solution.