Many businesses are now seeking a broader approach to sourcing a mobility partner - one that digs deep into the supplier's mid- to long-term fleet strategy, business model and resources because it leads to better travel choices for both employer and driver.  

This is now a greater opportunity than ever. Demand for rental mobility is growing and embracing new travel requirements as the manufacturer marketplace continues to restrict vehicle availability for at least the short to medium term.

To deliver this approach, we see five core questions that fleet and travel managers are increasingly asking rental companies to shape a better business travel conversation:

1. What is the three- to five-year requirement? Is there technology to help us map locations, vehicle types and journey profiles, as well as reducing duty of care exposure? 

Data helps switch perspective from 'rental as a service' to 'mobility as a solution', which enables suppliers to design a bespoke travel plan to meet your requirement. Can the supplier help you capture it?

The proposal may include a blend of long-term rental, use of on-street or dedicated car club vehicles, EVs, ride sharing and pool car alternatives. It may also recommend introducing software to measure, triage and qualify vehicle demand, potentially reducing the number of miles and journeys as well as managing risk.

2. What is the vehicle investment strategy? Is there a plan to scale in line with your requirements, including a migration to EVs?  

Check what the rental firm's vehicle acquisition strategy has been over the past three, six and 12 months and be clear that there is an adequate supply to meet your needs. 

Eventually, we may well see vehicle oversupply once again. However, check that businesses are adapting to a new and pivoted marketplace that certainly isn't going to change radically in the coming months.