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The public sector is a particular goal for the new larger ING. "We've built our business on corporate clients, Appleyard's
customer base is more diverse They have high corporate volume, but also significant experience in the public sector," said Tilbrook. "That's the market we've not had much expertise in, and with government spending in the public sector, the industry is seeing growth in that sector."
Tilbrook wouldn't be drawn on the company's long-term ambitions, though a place in the top 10 seems a certainty as he pointed toward both leasing firms' recent "good organic growth". The ING boss also refused to comment on whether ING is looking to make further acquisitions.
The amalgamation of a larger, 27,000 vehicle fleet into ING will be a challenge. "I'm taking responsibility for the integration, but at for moment it's business as usual," said Tilbrook. "At the moment we've got two fine businesses working independently, we've got a lot to learn about Appleyard. There will be some things we can integrate quickly, and some, such as systems, take longer."
Appleyard, the larger of the two fleets, will retain its name and stay in its Leeds office with its 115 staff for the foreseeable future, despite ING being based in Bracknell, Berkshire.
"We've got high-quality offices in Leeds and Bracknell, I see no reason why we would need less than two offices, we've got no intention of closing either branch," said Tilbrook.
Appleyard was ranked as the UK's number 14 lease company under its previous owners Jardine Motor Group and Barclays Mercantile Business Finance. Neither party is disclosing the financial details of the deal.