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Lancia returns to UK in 2008
Date: 12 September 2006
Lancia will return with the Delta in 2008
Lancia, sister brand to Fiat and Alfa Romeo, last officially sold new cars in the UK 14 years ago.
The Delta will be based on the same platform as the forthcoming Fiat Bravo, due next year, which replaces the unloved Stilo. That shared technology ensured right-hand drive production.
The Lancia brand will be pitched as a luxury marque slotting between Fiat, the company's mainstream volume player, and the more sporty Alfa.
Fiat Auto's next phase is to plan a marketing and distribution strategy for the brand, including the crucial entry to the business car market. "At the moment, exactly how it will take shape is yet to be defined," said Fiat and Alfa Romeo fleet boss Tony Dittli.
