Lombard set to launch customer affinity scheme
25 October 2006
Author: Tristan Young
Lombard boss Saul Parsonson believes affinity schemes are one area of growth for leasing firms.
Leasing giant Lombard Vehicle Management is to roll out its internal affinity scheme to its business customers in around 18 months' time.
Affinity schemes give businesses a way of offering employees who don't qualify for a company car access to a vehicle at a preferential rate. It works by using the business's volume buying power to typically negotiate a better price than is possible by the employee going to their local dealer.
Lombard, the UK's fourth largest lease firm and part of Royal Bank of Scotland, operates a fleet of almost 120,000 vehicles.
LVM boss Saul Parsonson believes affinity schemes are one area of growth for leasing firms.
"We have a website called 'Your Car' for our employees," he said. "We need to replicate that system for others, it offers cars to people without access to a company car."
Although Parsonson did not name which of LVM's customers would use the site first, he said: "We're negotiating with three businesses right now. The front end of the website will be the company's branding in most cases, or it may be RBS branding."
The scheme roll-out is part of Lombard's "organic growth" plan.
"The past four years have been strong, and we'll grow 9% this year," said Parsonson.