Speaking just two days into the job, Jenner said she was keen to be seen by members as moving the fleet organisation forward and leading "approachable people" who are "knowledgeable and active within the industry".

Jenner, a solutions manager for leasing giant GE Commercial Finance Fleet Services, stressed the need to "develop a close relationship between the directors and national councils".

"There should be a two-way flow of information - there can't be any impression of secret meetings being held behind closed doors."

"From now on people don't have to go through Stewart Whyte (ACFO director) to contact a director - there will be a direct contact route through the website."

The website will also play a pivotal role in an all-new marketing campaign that sees innovative techniques employed to boost membership.

"In the future we might see free membership offered through car manufacturers, for example, buy 20 Fords today and receive ACFO membership. We're also looking at ways to retain memberships too."

For the first time the business car association will set out to target those sharing the management of a company fleet, who have been neglected by campaigns.

Jenner also paid respects for "all the good work" done by her predecessor who suddenly stepped down from the role in July for personal reasons.

"Tony Leigh will be a hard act to follow, but now it is time for a different view on the way things can move forward."

"We've got so many new ideas and avenues to explore," added Jenner.

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