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The start point for the best source of fleet information |
In an exclusive interview with BusinessCar, newly elected ACFO chairman Julie Jenner has said she wants to show the "softer face of ACFO" and break the impression of an organisation lead by "faceless people held in a hierarchical system".
"From now on people don't have to go through Stewart Whyte (ACFO director) to contact a director - there will be a direct contact route through the website."
The website will also play a pivotal role in an all-new marketing campaign that sees innovative techniques employed to boost membership.
"In the future we might see free membership offered through car manufacturers, for example, buy 20 Fords today and receive ACFO membership. We're also looking at ways to retain memberships too."
For the first time the business car association will set out to target those sharing the management of a company fleet, who have been neglected by campaigns.
Jenner also paid respects for "all the good work" done by her predecessor who suddenly stepped down from the role in July for personal reasons.
"Tony Leigh will be a hard act to follow, but now it is time for a different view on the way things can move forward."
"We've got so many new ideas and avenues to explore," added Jenner.