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Boardroom "champion" essential for green changes

Date: 04 September 2007   |   Author: Nick Gibbs

Measure the carbon tonnage, whip up enthusiasm among your drivers to reduce it and make sure a boardroom heavyweight is behind the whole plan. That's the essential framework needed to green your fleet, according to environmental transport adviser Don Potts.

"The first thing to do is measure the amount of CO2 in thousands of tonnes - it's dead easy - then set a realistic target to reduce it," Potts told the audience at last Wednesday's BusinessCar Live conference.

Explaining your goal to drivers was paramount, he advised: "If you don't you won't care. If you do they'll become quite proud of the changes they're helping to make."

Getting a senior management figure behind you was perhaps the most important step, he said. "You need a champion - a fleet manager alone might not carry enough weight to make it happen." He cited changes at Sky, where boss James Murdoch, Rupert's son, is taking delivery of a hybrid to spearhead the greening of their fleet.

Potts' favoured methods of carbon reduction include setting a CO2 ceiling for car choice and buying carbon offsets.

Following the seminar, conference goer Tim Bradburn, finance director of packaging company CEPAC, told BusinessCar he was encouraged to set CO2 limits on this fleet. "My plan is to set a maximum figure of say, 125-130g/km from 2009, but sweeten the pill with more choice".



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