Different is everything for Citroen
01 November 2007
Author: Hugh Hunston
Ian Hughes, the fleet and marketing director for Citroen UK, is bullish about a business car sector campaign that revolves around the website www.differentiseverything.co.uk.
Hughes described the site as "designed to maintain the fleet momentum generated by the C4 Picasso. Previously we have not communicated the type of material, which helps the fleet community understand Citroen, past, present and future in a holistic and entertaining way. It is about our spirit but in a business-like manner."
He added: "Fleet and HR managers have to justify their purchase decisions, particularly with a new brand involved. This advertising and internet offensive has particular relevance to the user choosers who we will be targeting for the C5."
The material includes video of an early primitive Citroen crash test, featuring a Traction Avant being pushed off a cliff.