Mazda keen 2 increase supermini share of the market
10 March 2007
Mazda was keen to emphasise the importance of its new 2 supermini model at the Geneva show.
While the brand's share of the upper and lower medium sectors stands at around 5% in each, thanks to the 5 and 3 models respectively, the outgoing 2 model took just 0.7% of the supermini segment.
"We have to be profitable with the car and not chase market share at the expense of profit, but if we bring our B segment [supermini] share to where it should be, we're looking at a reasonable increase in volume," said a Mazda spokesman. That means at least doubling the current 2's 5000 units per year with the more youthfully styled car that replaces its more upright and sober predecessor this autumn.
The launch engines are 75PS 1.3-litre and 103PS 1.5-litre petrol units, with a diesel 1.4 following a few months behind.
The future could also be surprisingly rosy for Mazda's Hakaze concept car that's pitched as a cross between the MX-5 roadster and the CX-7 off-roader. Mazda European boss James Muir is said to be keen to secure a production future for the model.