Mazda plans model-led volume hike
06 March 2007
The new Mazda 2, launched at the Geneva motor show, will give the Japanese brand a 10,000-car hike in sales, according to the firm's new fleet boss James Hopkins.
"We take around 2% of the market segments where we have cars, so in the supermini market the Mazda 2 will give us 10,000 cars," said Hopkins.
Mazda will launch several new models this year including the Mazda 2, the CX7 performance soft-roader and an all-new model at the end of the year.
"We'll launch the CX7 in September," said Hopkins. "It fits in the premium 4x4 market, which is growing."
Hopkins also predicted 2007 sales would continue the firm's recent upward trend.