Peugeot chases 7% market share
25 January 2007
After a strong 2006, Peugeot is using 2007 to commence phase one of its three-year plan to lift corporate sales.
The French brand enjoyed a resurgence last year, overtaking Renault to become third-largest fleet brand with a 15.4% increase on 2005 registrations.
At the moment, the company's combined fleet and retail share sits at 6.1%, and the goal is to move that to just under 7% before the end of 2010.
Sales boss David Brookman said he's looking for consistent growth over the next three years, and this year's efforts will in part be fuelled by the new 207 model, with the CC arriving in March, a GTi coming in the summer and an estate version also in the pipeline.
The launch of a new Sport XS trim level, initially available on the 107 and, more importantly for the business car market, 407 SW, will also help.
The 407 SW Sport XS, is available with the 2.0 HDi 170PS diesel and gets new front and rear spoilers, chrome exhaust and alloys only available on the top-end models.
A saloon Sport XS model will follow with an update to the 407 due this summer.
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