We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive all cookies on the Business Car website. However, if you would like to, you can change your cookies at any time
The start point for the best source of fleet information |
Business users should account for at least half of the sales of the Peugeot 4007 and Citroen C-Crosser 4x4 duo, although Peugeot admitted it was a "tough choice" to discriminate in favour of less profitable fleet volumes.
Pierre-Louis Colin, Peugeot's UK managing director, said: "Our general strategy is to have almost equal market shares in fleet and retail markets. But with the new 4007 coming this summer we have had to make a tough choice.
"It is not something we like and there is a natural temptation to sell more retail because they are more profitable. But fleets provide higher visibility and we have made past mistakes discriminating in favour of one more profitable fleet channel over another. This upset some business customers. We cannot consciously exclude fleet deals."
Colin admitted that with an annual allocation of 1500 units representing 1% of the 4x4 market Peugeot will be a marginal player, a role shared with Citroen on a similar volume.
He said: "The biggest challenge is to try and get more cars from Mitsubishi because it is a growing sector including more brands and their models."
Citroen sources point to a starting price "just over £20,000" for the C-Crosser, which like the Peugeot will initially only feature PSA's 156PS, 2.2-litre HDI diesel and a six-speed manual transmission.
A company spokesman said: "The majority of C-Crossers will go to fleet and with an overall 40mpg capability, 191g/km CO2 rating and seven seats it should register in the upper end of predicted compact SUV RVs."
BusinessCar magazine ©2019
Business Car Magazine © 2020 | Business Car is part of NS Media Group.
