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Renault's campaign to remove the Laguna's stigma of unreliability and damaged residual values among fleets has been launched by taking business car opinion formers to early previews nine months before its replacement - Laguna III - goes on sale.
After self-confessed "unacceptable reliability and inconsistent quality standards" between 2003 and 2005, followed by improvements but continued poor fleet perception, Renault admitted it must rehabilitate the car among business users.
Keith Hawes, Renault's fleet director, said: "It will be a case of communicating the quantum leap in quality and putting our hands up and telling the fleet community that we know it was not good enough."
Under Renault president Carlos Ghosn's edict, new Renault models must attain "podium" top-three quality status against all in their sector, including premium rivals.
Advanced unveiling and specific quality presentations are being conducted at Renault's Paris base involving UK cost specialists, plus value guide and contract hire bosses.
Renault is looking to maintain the momentum of improvements to the current model, which had benefited from a 40% reduction in warranty incidents since 2003.
Internal figures showed that while in 2003 40% of Lagunas had spent time off the road during the first two years of ownership it had fallen to 20% in 2004 and 8% last year.
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