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Awards 2008 - Telematics: Trafficmaster

Date: 22 January 2008

Trafficmaster HQ

Over the past year Trafficmaster has effectively relaunched itself to business in the UK and the results have been impressive.

The firm used BusinessCar Live to launch its new service called Fleet Director. The system offers company car managers a telematics product that claims to save time and money as well as reducing a fleet's carbon footprint.

The new system mirrors a service already used in the US by the traffic monitoring and telematics firm.

"It gives a fleet manager complete control of a fleet on a daily basis," said Pat Gallagher, Trafficmaster's director of in-vehicle products. "It does everything a fleet manager needs to do."

Functions include the ability to download a navigation route including numbered jobs for a driver from an office PC straight to the vehicle while it's on the road, as well as locating every vehicle to see which is the nearest to a particular job, tracking drivers' routes and ensuring there is no unauthorised private use of vehicles. It can also produce either instant or daily duty

of care reports on areas such as driver hours or speed, with parameters set by the individual company. "If a company wanted to set a parameter at 70mph, for instance, the system can check if a driver has been doing 85mph all day.

"It takes control of health and safety and duty of care," said Gallagher, "but it's not big brother."

Trafficmaster also struck a £3 million deal with the Department for Transport to supply traffic information for the next three years - a testament to the importance of the firm's traffic data capture.