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Hyundai to launch iBlue eco brand

Date: 17 July 2008   |   Author: Hugh Hunston

Hyundai will join the growing ranks of manufacturers offering an eco sub-brand, by specifically targeting business users, when it launches iBlue at the London motor show.

The mainstay of the green, more tax friendly brand will be a 115PS 1.6-litre diesel iBlue version of the i30 hatchback, due on sale in September, boasting a 119g/km CO2 rating.

A spokesman for Hyundai stressed the iBlue i30 will not add a price differential as the only technical changes to the hatchback involves revised gear ratios.

Initially, the eco badging will relate to all sub 120g/km models, including the i10 city car, which will later appear in sub-100g/km form powered by a new petrol engine.

The new i20 supermini, due in five-door and three-door forms respectively next January and March, will join the iBlue range.

The sub-120g/km Hyundai models could be joined by "technically innovative lower mpg and CO2 cars" but above 120g/km said Hyundai's spokesman, who added: "If we did a Santa Fe with stop-start and regenerative braking then it would become part of this group."

Meanwhile, UK Hyundai executives, led by managing director Tony Whitehorn, are considering if there is sufficient demand for an exclusively LPG, sub-100g/km, 70mpg Elantra saloon, currently on sale in South Korea.



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