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A major new player in the fleet management business, backed by some of the biggest names in the industry, is aiming to offer small- to medium-sized fleets the same discounts larger businesses are able to obtain.
Surefleet describes itself as a "modular one-stop shop for fleet management delivered by industry experts", and has been set up by the Jelf Group, the UK's sixth-largest insurance broker, to target 20-500 vehicle fleets.
Working with the likes of Norwich Union, RAC and other legal and fleet management experts, including Institute of Car Fleet Management deputy director James Langley, Surefleet launches this month. It
will offer either a complete fleet management package or a modular system where businesses buy in the elements they need, from vehicle acquisition, SMR and fleet assessment to breakdown, recovery and windscreen cover, legal support and fleet insurance and risk management.
"Twelve months ago we sat down with a cross-section of our 25,000 customers and asked them to talk through the issues they face with their fleets," said Jelf group commercial director Phil Barton, who said the fragmentation of fleet responsibility was the main thing that emerged. "When more than one person is responsible for a fleet, you get overlaps and you get gaps," he said. "So you're exposed to risk you don't know you're exposed to, as well as massive admin issues."
Surefleet wouldn't put a figure on what it could potentially save a company in terms of time or money because it said it can tailor the system to an individual client and set up an individual demonstration using the business's own data to illustrate. "In 12 months' time we'll have evidence but at the moment our model can use the fleet manager's data as a demonstration," said Barton.
The firm claims there are currently no rivals that can offer the breadth of products Surefleet can. "Some of the leasing companies are wonderful at dealing with larger fleets but don't have the relationship with the insurance market so can't offer that," said Barton.
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