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Renault sets sights on larger fleets with Megane
Date: 28 November 2008
Renault's new Megane series will help the brand return to larger corporate fleet lists.
That's the view of fleet director Keith Hawes, who claimed the extended Megane family and the Laguna Coupe are central to rebuilding Renault's brand image among corporate buyers.
Hawes said product placement and awareness events would be critical when "going back into larger corporate fleets that can be very fickle".
He welcomed the "less radical and polarising" Meganes as "providing opportunities for conquest business at a time when some rivals such as the Ford Focus, Vauxhall Astra, and Citroen C4 have been around for a while".
Hawes said: "With half of Meganes likely to go into fleet we will raise the specification mix to make more money and generate better RVs."
Renault's managing director Roland Bouchara believes the Megane is capable of high conquest levels within fleet, predominantly from Ford, Vauxhall and Peugeot, but also Audi's A3, VW's Golf and Honda's Civic.
Renault will not extend its 100,000-mile warranty from the Laguna, Koleos and Espace to the Megane and Hawes argued: "If the quality is as high as we expect you could have a 10,000-mile warranty and people will still buy it."
