Renault's Eco2 sales share could nudge 50% by end of year
27 June 2008
Author: Guy Bird
Renault's fledgling 'Eco2' green car range could represent nearly half of the French brand's UK total new car sales by the end of 2008.
Launched just over a year ago, in May 2007, the environmentally focused and low-CO2 vehicles already accounted for 34% of all new Renault cars sold in the UK by the end of 2007, despite only being launched on eight vehicles. Out of the range that offered Eco2 models last year - the Modus, Megane, Scenic, new Clio and in late 2007 the Twingo and Clio Campus - the percentage of sales that were Eco2-badged was even higher at a whopping 60%. The current best-selling Eco2 model is the Clio 1.5 dCi 86.
Louise O'Sullivan, Renault UK's project manager for environment told BusinessCar: "With more models offering Eco2 models in 2008 we predict the split will be higher at between 40-45% this year."
Eco2-badged cars already available in 2008 or coming on stream this year will reach 16 and include the Laguna and Laguna Sport Tourer, Clio Sport Tourer and Grand Modus as well as Renault's first van to gain Eco2 billing - the Kangoo plus its car derivative - in October. Renault currently awards Eco2 status to any car that emits less than 140g/km of CO2 (or can run on B30 or E85 biofuels), is built in a factory to independent industry-recognised environmental standard ISO14001 and contains at least 5% minimum recycled plastic content. Although Renault does not put an Eco2 badge the exterior of its vehicles, like VW does with its Bluemotion range, qualifying vehicles do carry a simple window sticker that fits inside the rear windscreen.
The only cars in Renault's range unable to offer Eco2 models at present are the Koleos and the Espace. Renault registered 126,816 cars in 2007, with just over half - 66,692 - to fleets.