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BusinessCar sister title What Van? has joined forces with this summer's British International Motor Show to bring the LCV world to the UK's biggest exhibition for cars.
New for 2008, the attraction - dubbed What Van? Land - will showcase the latest developments, new models, concepts and conversions. The addition of the LCV area is designed to broaden the appeal of the show, held from 23 July at Excel, in London's Docklands, to current and potential LCV owners and fleet managers.
"We are delighted to have the support of What Van? in this exciting development and we are confident that this new addition to the show will prove to be a hit with the LCV community," said marketing director Kirsty Perkinson.
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