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Alphabet's SME brand goes smaller
Date: 05 August 2009
BMW Corporate Finance, part of Alphabet the multi-brand leasing firm from BMW, has scrapped the lower limit on fleet size for businesses wanting to qualify for its services.
Previously BMW Corporate Finance contract hire rates were restricted to fleets with more than 10 vehicles, this limit was ditched on 1 July and is now open to businesses operating one or more cars.
Adam Harley, Head of BMW Corporate Finance said: "Dealers are currently very focused on the small fleet user so to assist them in this area we have removed the minimum fleet size restriction and provided a consistent, attractive pricing proposition for their local business development activity. This allows dealers to offer competitive contract hire rentals for SME customers."
