Audi launches fleet servicing plan
04 August 2009
Author: Tristan Young
Carmichael accused BMW of mass self-registration
Audi has launched a fleet servicing scheme to increase the number of lease cars that are looked after by the franchised dealer network and improve customer satisfaction.
Audi has already signed up almost all of the top 50 leasing firms to the plan under which they have agreed that 90% of Audi servicing will go though the Audi dealer network in the first year, followed by 92% in year two and 95% in year three.
As part of the deal Audi is offering an unlimited mileage warranty on cars supplied to lease firms and has a introduced a fix-price servicing system.
"It's important to have a profitable dealer network so we can deliver an Audi experience," said fleet director Iain Carmichael.
"It makes sure our customers have their cars serviced by an Audi dealer and the contract hire industry gets a good price."
The scheme has been in place for just more than a month and Carmichael added that it is already helping SMR costs.