BMW secures 2012 London Olympics fleet deal
18 November 2009
BMW has won the contract to provide the fleet requirements of the London 2012 Olympics thanks to its Efficient Dynamics technology.
The contract will see BMW provide more than 4000 cars to the organisers of the 2012 Olypmics and Paralympic Games. The cars provided will be a mix of BMW's line-up including Minis, BMW cars and BMW bikes. A spokesman for the Olympics team added: "A proportion of the fleet will be wheelchair-accessible and BMW will convert a number of vehicles for use by disabled drivers and passengers."
The vehicles will be used to ferry athletes, technical officials, media, teams, national Olympic committees, international sports federations, the IOC and marketing partners.
Ian Robertson, member of the board of management of BMW, responsible for sales and marketing, said: "Sustainability is a central pillar of our business and guides all aspects of our operations, so we have a natural affinity with London 2012. We see our partnership as a major opportunity, over the next three years and beyond, to focus attention on our range of the most fuel efficient premium cars - and also to shine a light on the future of individual mobility. This partnership will be an inspiration for our customers, employees, dealers and suppliers."
London Olympic Committee chairman Sebastian Coe said: "Operationally, an automotive deal is vital for any organising committee and so I'm thrilled BMW is on board. They share our vision to stage a sustainable Games in 2012 and will be a valued partner. On a commercial level, signing another Tier One Partner in this challenging environment is a fantastic achievement but it goes to show the inspirational power of the Olympic Games and Paralympic Games. Companies are recognising that there is a once in a lifetime opportunity to be part of this and seeing the benefit. We welcome BMW on board and look forward to working with them over the next three years. They have a vital role in keeping the Games moving and ensuring those working at the Games are where they need to be."
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