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Costs influence driver behaviour change

Date: 02 December 2009

Younger drivers are becoming more accepting of car sharing if it means cutting costs and emissions, according to a new survey by leasing and fleet management firm Alphabet.

The report, which surveyed more than 1000 drivers, revealed nearly 80% of younger respondents were ready to consider lift-sharing to help reduce congestion and pollution, while older drivers were less likely to welcome the idea of sharing journeys regularly.

Mark Sinclair, director of Alphabet and BusinessCar blogger, said: "To meet future carbon targets, businesses will need to closely control their energy use. Many traditional working patterns will be affected and fleet operators will be in the vanguard of change.

"We ran this survey to assess how drivers in general feel about adopting new behaviours. People tend to feel fairly comfortable about routines such as the daily commute. The fact that many respondents said they would consider a departure from the norm such as lift-sharing could be seen as a good sign for organisations that are thinking about introducing new policies and working practices in the coming years."