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Dermalogica promo van changes its skin

Date: 17 April 2009

Vehicle livery company Sign Language has completed the third re-branding of skin care company Dermalogica's electric van.

The Megatruck electric van is used as a delivery vehicle, but is also taken to exhibitions and used on Dermalogica's stand as part of the company's display.

This is the third time Sign Language has changed the look of the vehicle in the past 18 months in response to Dermalogica's ongoing promotional campaign.

Using vinyl wrapping the company completely changed the colour of the van, with it having been white, followed by red and then black.

"We didn't realize when we acquired the van that it would be so easy and hassle free to change the graphics," said Joanne Quinn, events co-ordinator at Dermalogica. "We will definitely continue to work with Sign language in the future."