Fleet key to Peugeot's 7% market share aim
29 September 2009
Author: Tristan Young
New model introductions will see Peugeot regain a 7% market share in the coming few years, according to new UK managing director Jon Goodman.
Speaking at the launch of the 3008, Goodman said: "We had a market share of 8% in 2002, now we're at 5.8%. In the UK we will go forward in the percentage share, perception of the brand and quality. I don't believe we're a 5% brand or a 5% network."
Goodman insisted that he would not harm by pushing cars into the daily rental market: "No one's writing ridiculous targets because residual values are important to us.
"You don't get to 7% market share without fleet, but we're not doing fast churn business.
"All our daily rental business is on buy back, why would you want to let another company have control over such a large number of cars that could harm your RVs.
"We have cut back - it's a substantial reduction, it started 18 months ago."
Goodman added new models would secure the growth: "In the next three years there will be a new car every six months."
The new models include the 5008 seven-seat mini-MPV going on sale at the start of 2010 and the RCZ sports car on sale in April 2010. Both of these cars cover new market segments for Peugeot.
"These cars will increase our coverage of the market. Coverage was 64% and its now 75%," added Goodman.
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