Ford's van operation faces up to challenges
12 June 2009
The main thing holding back LCV sales is the continued inability of companies to borrow money, according to Ford vans boss, Steve Kimber.
"It's the biggest inhibiting factor," he said.
Something else that is putting pressure on UK market leader Ford is the weakness of Sterling: "Most of our costs are in Euros, so the situation with the Pound is giving us a real challenge."
Kimber is not too downhearted, however. While the first quarter of the year saw total CV registrations slump by a painful 44% compared with the first quarter of 2008, Ford's fell by a somewhat-less-disastrous 37%. Its share of the market edged up marginally, with the Transit and Ranger among its better performers. Ranger sales were aided by the availability of some remarkably generous deals.