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Infiniti, Nissan's luxury car brand, has signed a deal to launch in the UK in September at its first outlet in Reading.
The Lexus rival will arrive in the UK with the FX model a large 4x4 with prices ranging from £42,600.
Inifiniti's UK operations will be run by a firm called Rymco. Rymco is a sister firm to the business that runs the brand in the Lebanon.
Paul Atkinson has been appointed as managing director of Rymco UK. Atkinson previously worked as a franchise director with premium and luxury brands at Inchcape Retail and Jardine Motors Group.
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