Land Rover exceeding expectations
Date:
28 August 2009
|
Author: Tristan Young
LRX concept previewed new baby Range Rover
Land Rover is ahead of internal expectations for the UK, according to Anthony Bradbury, UK marketing director, despite fleet registrations being down 42% compared to a market that's running 30% down.
Speaking at the launch of the facelifted Ranger Rover Sport and Land Rover Discovery, Bradbury said: "The run-out of stock went well for the 2009 cars, so we're now ready for the 2010 model-year cars."
However, he added Land Rover still "expects 2010 to be a challenge".
Bradbury was bullish about the fleet prospects for the facelifted vehicles thanks to significantly improved residual values over the outgoing cars.
"Cap has given the Discovery 3.0 TDV6 XS a 35% RV at three years/60,000 miles - that's a 15% improvement on the previous 2.7 V6 equivalent," said Bradbury. "On Range Rover Sport 3.0 TDV6 HSE it's now 39%, up 12% on the previous car."
Subscribe