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LVM receives advert apology

Date: 25 August 2009

Lombard Vehicle Management has received an apology from the Advertising Standards Authority after incorrectly being linked with an online broker that fell foul of the advert watchdog.

Brand New Cars 4 Less had a complaint upheld against it when a customer wasn't able to take advantage of the advertised contract hire rates on several vehicles from brands such as Ford, Lexus, Honda, Mercedes and Nissan.

What was described by an ASA spokesman as an "administrative error" during the investigation was blamed for incorrectly pointing the finger at Lombard.