Error parsing XSLT file: \xslt\FacebookOpenGraph.xslt New fleet boss outlines plans for Seat
Cookies on Businesscar

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive all cookies on the Business Car website. However, if you would like to, you can change your cookies at any time

BusinessCar magazine website email Awards mobile

The start point for the best source of fleet information

New fleet boss outlines plans for Seat

Date: 27 March 2009   |   Author: Tristan Young

Nick Andrews

Seat is rethinking its approach to the business car market, according to new fleet boss Nick Andrews.

Andrews, who joined Seat from sister firm Audi three weeks ago, said he has "been given a blank sheet of paper and a target".

Speaking at the launch of Seat's first upper medium sector car, the Exeo, Andrews said he planned to bring many of the systems and processes he had learnt at Audi to Seat.

Andrews shied away from saying he would target particular areas of the market, but said Seat would start by "selling to lots of VW Group-only policies".

He also hinted he would set up a network of business-specialist dealers to look after the smaller fleets, and while he did not have an exact number of dedicated fleet dealers, he did say they would be based in the UK's major cities.

He added that this sub-100 car fleet market was seeing increased attention from the leasing companies, saying: "Fleets with less than 100 cars have traditionally had a relationship with the dealer, but the lease companies who know the 100-plus market is saturated, are going for the sub-100 market now."

To counter this Seat is offering its own competitive lease rates aimed at small businesses and has introduced a £259-a-month offer, which dealers can offer to business users for the new Exeo.

Andrews pointed out the large leasing firms were currently offering the Exeo at an average of £400 a month.

Commenting on the Exeo, which is based on the previous generation Audi A4, Andrews said: "The plan is to sell 1500 a year. For the user-chooser the kit's going to sell it and we've also got that trust element because of the Audi quality."