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Retail extends its domination as fleet registrations still struggle

Date: 17 September 2009

Fleet registrations dropped to just 43.5% of new cars in August as the scrappage scheme pushed retail buyers towards showrooms. The traditional dead month before the 1 September new registration plate saw retail registrations 45.4% up on August 2008 at 37,859 while fleet was 21.6% down at 29,147. The net result was a market 6.0% up, though it's still 21.5% behind 2008 over the first eight months of the year.

So far this year, fleet is still 27.6% down, meaning August was a better month than the average over the first eight.

As usual, Ford topped the manufacturer chart from Vauxhall with VW in third, though Audi's fourth place was five spots ahead of BMW, the prestige brand it is normally nip-and-tuck with every month.

Ford's Focus beat its Fiesta little brother in the model table, with VW's Golf breaking into the top three.

At the other end of the chart, troubled Saab managed just seven fleet registrations in August, compared with 297 in August 2008.

Top 10 manufacturers – August 2009
ManufacturerAugust 2009August 2008% change
1. Ford7380654812.7
2. Vauxhall40757642-46.7
3. VW29573859-23.4
4. Audi22112477-10.7
5. Peugeot175917381.2
6. Citroen15941723-17.1
7. Nissan1207108711.0
8. Toyota115510638.7
9. BMW10071960-48.6
10. Mercedes67545448.7

Top ten models – August 2009
ModelAugust 2009August 2008% change
1. Ford Focus3615238851.4
2. Ford Fiesta1846102280.6
3. VW Golf10971758-37.6
4. Vauxhall Corsa10922523-56.7
5. Vauxhall Insignia10570n/a
6. Vauxhall Astra9102158-57.8
7. Peugeot 20784167624.4
8. Ford Mondeo7091224-42.1
9. Audi A370752734.2