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Seat plans a raft of improvements to fleet operation

Date: 06 November 2009

Seat's new fleet boss Nick Andrews is planning a host of improvements to his department in order to increase sales by nearly 40% in the next three years.

Andrews said he expects to sell 15,000 Seats to the fleet and business market next year, followed by 17,000 and 20,000 in 2011 and 2012 respectively.

"The focus will be on lease companies which account for 85% of the UK's corporate sales. There will also be a small amount of Motability and daily rental business, but the real growth will be from user-choosers and lease companies," said Andrews.

This growth plan will be backed by a new business centre to run the sales team, new IT systems, a fleet dealer network and a fleet aftersales charter.

"Ultimately we want Seat to be the fleet manufacturer of choice.

"We're planning a fleet business centre, which is out for tender at the moment. I hope to be in a position to announce the introduction of that by the end of the year," said Andrews.

"VW Group is investing in a new vehicle system; our system is currently out of date. The new system will handle ordering, logistics, CRM, finance and order processing. It will be multi-brand and across the networks. It's due to go live on 20 November.

"We also have a new email system called E-comms, which allows us to communicate information quickly and easily with fleets. We're doing this to put us on the map. The E-comms system is very simple and doesn't clog up in-boxes."

Andrews concluded: "We'll have a network of Seat Fleet Business Centres. The aim is to have 25 in 2010 and develop this in 2011 and 2012."