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Volvo Driv-e to drive sales

Date: 03 July 2009

Volvo expects its new Driv-e models to take up to 40% of the sales mix on the cars with the new eco-tech.

Heading the line-up is the latest Driv-e version of the V50 at 104g/km, which is a "relatively large car qualifying for 100% writing-down allowance, so is attracting a lot of fleet business", said Volvo product manager Terissa Wingfield. Cars with CO2 emissions of 110g/km or less qualify for the 100% capital allowance band.

Wingfield added the S40 and C30 would see a 30% Driv-e mix, the XC60 would run at 25% and the V70 Driv-e, with a CO2 output of 129g/km, was expected to account for up to 10% of sales when it arrived at the end of this year.

Volvo also plans to offer the new Driv-e C30, S40 and V50 which feature stop-start technology, alongside the existing Driv-e cars, at a premium of £250.