Alphabet wins 200-car fleet deal
06 July 2010
Alphabet has won a deal to supply retirement apartment builders McCarthy & Stone with 200 cars. It will also control accident management, daily rental cars and driver licence checks.
The leasing firm will provide BMW, Mercedes and VW/Audi cars on contract hire, with the majority capped at either 140g/km or 160g/km CO2.
McCarthy and Stone sought a new fleet supplier after its previous leasing company withdrew funding when the group underwent a corporate restructuring in 2009.
The company contacted Alphabet after several potential providers turned down the opportunity to supply the group.
Michael Ball, chief financial officer of McCarthy & Stone said: "Some of the other companies we approached weren't even willing to talk to us because, on paper, we were a brand new company despite our long history. Alphabet was willing to look behind the face value situation and do the work to understand our true financial position, which is actually very strong.
"Since then we have been working with Alphabet on the implementation for several months and have been impressed with their efficiency, speed and attention to detail."
Follow BusinessCar on TWITTER