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Auto Windscreens chases local firms

Date: 14 April 2010

Auto Windscreens is strengthening its fleet business after introducing a regional sales force to target smaller companies with fleets of 200-10,000 cars.

The 13-strong team sits alongside its existing national sales team, which deals with leasing companies and other big players.

"It will develop face-to-face sales with local businesses," said sales and marketing director Nigel Davies. He added the firm was working closely with ACFO and BVRLA to show "commitment to the fleet sector".

The company has almost completed its restructure, which sees static operations fall from 91 to 51 and mobile units up from 600 to 700 with 90% of fitments now carried out on-the-road.

Davies said: "The key fleet issue, apart from cost, is vehicle downtime and we can now get to customers quicker."

Auto Windscreens has also introduced fixed-price products that allows fleets to better predict expenditure. "Rather than pay-per-use windscreens, we can look at what companies have used over two to three years and set a fixed price," said Davies.

It is also trialling a hand-held application that will manage the whole process more effectively, and will allow clients to give real-time feedback to Auto Windscreens. This is expected to be rolled out by the end of the year.

Fleet business accounts for a quarter of the firm's work, said Davies.

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