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BCA launches new online platform

Date: 10 June 2010

BCA has launched its latest web platform which includes a new stock locator, catalogue and pricing service.

The move is the first of three online product launches from BCA this year, with "a suite of new online channels" and a new version of Live Online.

The auction company said the site "has a new clean interface, making the user/browser experience much more intuitive".

With improved functionality and access through a single password, BCA aims to make the site "the first place in buyers' minds when it comes to sourcing quality used stock, with instant access to remarketing channels though the single stock locator and catalogue function".

BCA's remarketing director D'Vidis Jacobs said, "BCA is committed to a programme of enhancements in the online and physical remarketing arenas that will make BCA the first place in buyers' minds when it comes to acquiring stock.

"In the months ahead we will launch a suite of new online remarketing services that will deliver more volume and choice to buyers and deliver a wider and deeper pool of buying power to our sellers."

He added "BCA already dominates online, taking 50% plus of all vehicle remarketing sector traffic in the UK (source Hitwise/Experian) and we are seeking to build on that remarkable statistic going forward."

BCA will sell over 100,000 vehicles on line this year in the UK.

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