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BMW has launched a winter tyre programme intended to help drivers get the best on-road performance from their car throughout the winter months.
The carmaker said the benefits of a winter wheel and tyre package are "two-fold".
"It is the best way to a BMW performing to the best of its abilities during severe weather, yet if the winter is mild, winter tyre users will still benefit from significantly reduced tyre wear and increased wet weather grip and performance.
"There is a potential cost benefit too. The new BMW winter wheel and tyres can result in as much as 40% better wear characteristics than summer tyres when the outside temperature is below 7°C - meaning the tyres will last a lot longer."
Prices vary by model but start at £600 for a set of four winter wheels and tyres on a BMW 1 or 3 Series.
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