BSM instructors reject Fiat 500 for Vauxhall Corsa
12 October 2010
Driving school BSM is pulling its four-year Fiat 500 fleet deal after two years, and is returning to its previous vehicle of choice, the Vauxhall Corsa.
The move comes after 80% of its driving instructors voted to return to the Corsa. They cited the car as being more suitable for driving instructors and more comfortable thanks to features such as larger dials, rear headrests and good visibility.
The Vauxhall Corsa will begin replacing the Fiat 500 from March 2011, with the exchange completed by the end of the same year. Vauxhall will provide BSM's 3250 strong fleet with 1.2 Ecoflex and 1.4 litre 5-door Corsas over several years.
BSM has also moved to a five-door model, explaining that instructors often use their cars not only for work but also as their primary family vehicle.
Chief executive Nikolai Kesting said: "We are delighted to bring Vauxhall on board as our new fleet partner. We worked with our instructors and learners through surveys and by monitoring communications closely, and have received a clear message that the Corsa is their car of choice. We have acted on what they said, and are delighted to now offer all our learners and instructors the opportunity to drive this great car."
Kesting continued: "We are market leaders and it's important to us that our offer is head and shoulders above our competition. While we enjoyed a successful 18-month relationship with Fiat, we have found that by listening to our core audience and stakeholders, and being able to implement their feedback with Vauxhall, we are in a position to provide, quite simply, the best learner car on the market. The fact that BSM is again supporting British manufacturing is an added bonus."
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