We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive all cookies on the Business Car website. However, if you would like to, you can change your cookies at any time
The start point for the best source of fleet information |
Chevrolet has announced a hatchback version of its Cruze model, on sale in summer 2011 and debuting at the Paris motor show.
The launch is likely to increase Chevrolet sales in Europe, with 65% of the market taken by hatchbacks. Saloons, such as the current Cruze, only account for a quarter of sales.
The carmaker said: "With the introduction of the new Cruze hatchback, customers have an alternative body style to the traditional saloon and Chevrolet has raised the bar again with a vehicle that brings new levels of value against some of the more established competition."
Wayne Brannon, managing director of Chevrolet Europe, added: "Hatchbacks play a critical role in many markets. The total compact segment in Europe represents around 4.8 million units which is over a quarter of the total market, with hatchbacks representing around 65% of that volume.
"We therefore expect to see increased business in a number of regions, while sending out a signal that Chevrolet is now a serious mainstream player in Europe."
Boot capacity for the Cruze hatchback is close to 400 litres and will feature 60/40 split rear seating.
Follow BusinessCar on TWITTER
BusinessCar magazine ©2019
Business Car Magazine © 2020 | Business Car is part of NS Media Group.
