Chevrolet announces Cruze hatchback
03 September 2010
Chevrolet has announced a hatchback version of its Cruze model, on sale in summer 2011 and debuting at the Paris motor show.
The launch is likely to increase Chevrolet sales in Europe, with 65% of the market taken by hatchbacks. Saloons, such as the current Cruze, only account for a quarter of sales.
The carmaker said: "With the introduction of the new Cruze hatchback, customers have an alternative body style to the traditional saloon and Chevrolet has raised the bar again with a vehicle that brings new levels of value against some of the more established competition."
Wayne Brannon, managing director of Chevrolet Europe, added: "Hatchbacks play a critical role in many markets. The total compact segment in Europe represents around 4.8 million units which is over a quarter of the total market, with hatchbacks representing around 65% of that volume.
"We therefore expect to see increased business in a number of regions, while sending out a signal that Chevrolet is now a serious mainstream player in Europe."
Boot capacity for the Cruze hatchback is close to 400 litres and will feature 60/40 split rear seating.
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