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Companies expanding car choice for drivers

Date: 24 September 2010

The number of companies offering drivers full choice of manufacturers has increased by almost a third from the first three months of 2010, according to a GE Capital report.

It also showed there has been a rise in the proportion of fleet managers seeing company cars as a recruitment and retention tool (27% higher than quarter one).

The cost of running a fleet still remains the most fundamental issue for fleet managers, with over four in five citing costs as a key consideration in running their business.

Gary Killeen, UK commercial leader for GE Capital, Fleet Services, said: "Fleet managers are increasingly considering the views of their drivers and giving them more flexibility over the choice of their company car.

"This is a positive move as it is important that company car driver opinion is not put to one side even as companies seek to refocus their long-term business goals. What is most important is a healthy balance between factors such as keeping costs under control and maintaining driver satisfaction, and offering drivers a wide range of cars is not particularly effective from a cost angle.

He added: "While it is vital to recognise that the company car is a useful tool in attracting and retaining staff, the cost savings of restricted policies need not be given up. Properly constructed policies which take into account different driver requirements across two or three manufacturers can still deliver a very attractive employee benefit."

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