Countryman 2010 allocation sold out
06 September 2010
Author: Rachel Burgess
The Mini's first four-door model, the Countryman, has sold out of its allocation for this year. Around 2500 models have already been purchased, which means any ordered from now on will not be delivered until 2011.
Mini product manager Lee Connolly said the top-spec Cooper S ALL4, its four-wheel drive model, is currently the most popular iteration ordered, but for fleets, the cost-friendly Cooper D will be top choice.
As Mini's most viable option for companies, due to its four doors and 115g/km CO2, Connolly expects fleet sales to make up around a third of volume. He said the brand is pushing the car to businesses with corporate days, such as an event for 600 "lease deciders", as well making a large fleet available for corporate test drives.
Connolly added: "The Countryman brings new levels of space and versatility to the range that will attract not only existing Mini owners but also new customers. We expect that around 80% of Countryman sales will come from customers completely new to the Mini brand."
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