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First to Fitness First

Date: 20 May 2010

Volkswagen and Audi have signed a two-badge deal with health club group Fitness First to supply 190 new vehicles over the next four years.

The vehicles, ranging from VW Golf 1.6 TDI to Audi A4 models, will be supplied through dealers Breeze VW and Poole Audi, which are both located close to Fitness First's head office in Dorset.

Fitness First HR director Neil Tune said: "We wanted to acquire vehicles which were reliable, of high quality and with competitive whole-life costs. But they also needed to be desirable for our drivers and to reflect the qualities of our own company.

"The dual-badge deal with Volkswagen and Audi allows us to select a variety of cars in line with our five-tier company car structure."

The cars will be supplied through Lex, which will also be responsible for service and maintenance, on a three-year contract hire basis.

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