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Leaseplan will be the first leasing company to offer Nissan's electric Leaf after announcing a European-wide agreement with the carmaker.
It will purchase more than 100 Leaf electric vehicles from Nissan and will offer them to its customers in thirteen countries in Europe starting in early 2011.
The project will focus on driver behaviour and the operational side of running a fleet of zero-emission battery-powered cars.
David Brennan, chief executive of LeasePlan UK, said: "The UK cannot achieve critical mass for electric vehicles without large-scale adoption among private and public sector fleets. This announcement puts LeasePlan at the forefront of helping to achieve this goal, working with Nissan to deliver a vehicle and fleet management solution relevant to the needs of the fleet industry.
"The commercial and environmental advantages of adopting electric vehicles in the UK are clear but there are barriers too. This initiative will thus allow LeasePlan to develop a significant body of first-hand experience and knowledge in the operation of the electric vehicle for our customers, putting us in a much better position to advise organisations on their viability and suitability.".
Brennan added: "As a result, LeasePlan UK will be best placed to guide its customers on how their fleet profile might change to adopt these new vehicles; for example analysing patterns of vehicle use to understand which drivers would best be suited to these vehicles."
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