Mini pushes Countryman to fleet
04 June 2010
Mini is pushing its new four-door Countryman, launching in September, to fleet customers and leasing companies at corporate driving days.
The BMW-owned company anticipates Countryman making a larger dent in the fleet market than its other models which are all two-door.
Fleet is expected to account for a 'majority' of sales but the carmaker would not release any figures.
Due to production limitations, around 1500 units will be available in the first 12 months, of which around 50% have already been pre-ordered.
Mini UK director Jochen Goller said strong residual values (47% on Countryman Cooper D) will entice fleet buyers.
He added that existing Mini customers who want to stay with the brand but have growing families now have a realistic Mini option.
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