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Mitsubishi targets 50% fleet sales for ASX
Date: 26 March 2010
Small fleet player Mitsubishi wants big fleet sales for its Nissan Qashqai-rivalling all-new ASX crossover.
Toby Marshall, Mitsubishi UK's director of sales and marketing, told BusinessCar: "We're planning conservatively, but think we'll do 2000 in the first year, with half going to fleet, much higher than our usual split. We think it will be a popular user chooser car, plus there will be some daily rental too, as it fits into a lot of daily rental categories."
The car goes on sale in late June with prices starting at circa £16,000 with up to 80% of sales expected to be two-wheel drive versions.
Key to its fleet prospects is an all-new in-house developed low-CO2 engine line-up not seen in other Mitsubishis before, with standard stop-start fuel-saving systems and other eco measures that result in the 2WD 150PS 1.8 diesel boasting 51.4mpg and just 145g/km of CO2 and the 117PS 1.6-litre petrol offering 47.1mpg and an even lower 135g/km. Mitsubishi believes the 2WD petrol version will be its biggest seller at 60-70% of sales.
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