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Online auction firm to double sales next year

Date: 04 October 2010   |   Author: Tristan Young

Online auction firm Cars Direct has re-branded as CD Auction Group and aims to double its vehicle business in the next 12 months.

In a market dominated by BCA and Manheim, the firm, which specialises in the disposal of fleet vehicles direct to motor retailers, has won business with a host of well-known industry names including BT Fleet, BMW Financial Services, Inchcape and more.

CD Auction Group is currently operating at a throughput of 7000 cars a year and is "aiming to double that figure in the next 12 months", said managing director Roger Woodward.

The Corby-based business also plans to "grow dramatically" its annual 3000 commercial vehicle throughput next year.

CD Auction claims that its early development of internet-based systems gives it the edge over the big two auction firms. Commenting on the firm's strategy, Woodward said: "Our internet expertise became a key differentiator and we moved into online stock control, off-site sales and internet development. Many of these functions are now taken as industry standards but we were always ahead of the game - indeed, some of our major rivals are still playing catch-up."

CD Auction Group claims several online auction firsts including a fixed-price stock locator in 2002, live online bidding in 2003 and online sales direct to employees also in 2003. The firm is currently working on mobile phone apps and expects to have these up and running within the next six months.

Woodward is looking to physically expand his business with an additional site in the south of England, however, he adds he is in no hurry to complete this as the three-acre site in Corby is capable of handling up to 14,000 vehicles a year.