Peugeot set for emotional future
05 February 2010
Peugeot has launched a new badge and a new slogan to reinforce what UK fleet boss Phil Robson calls a "year of change for Peugeot".
"Motion & Emotion" is the firm's new phrase, and Robson said the moves, which virtually constitute a brand relaunch, "support the direction we're going in quality and say that you have to reappraise Peugeot."
The firm is planning six new models by the end of 2012, starting with the new 3008 and 5008 that arrived late last year. "There has been a step-change in quality, product dynamism and desirability," said Robson.
Peugeot also revealed plans for new petrol and diesel engines next year. The diesels, called eHDI, will feature stop-start and should offer 15% efficiency gains, and will be launched across the company's full diesel offering. The new petrol engines will be three-cylinder units that promise a "huge step forward", though specifics haven't yet been revealed.
The company also revealed a concept car that demonstrates Peugeot's "vision of tomorrow". The SR1 shows where the firm's design future could lay, although there's no word yet on building the actual model.
One model that will be built is the BB1 concept. First shown as a car/motorbike hybrid, the vehicle will be developed for production, but it's not yet clear what final form the electric vehicle will take, or when it will go on sale. The BB1 will join the Mitsubishi-sourced Ion electric vehicle that will be on-sale by the end of 2010.
"There will be an unprecedented number of new products in the next three years," said Peugeot director general Jean-Marc Gales. "We plan to become a European leader in mobility." Although the firm's electric plans are important, Gales said the petrol and diesel will also be vital as "that's where the majority of sales will still be".